Based upon only a few hours of discussion, Steve Coffee was able to design a brochure and web site that clarified our corporate vision and strategy and enhanced our firm's image. We have been extremely impressed with the efficiency, quality, and creativity of his work.

Brian G. Rosenberg, Senior Partner, RPI Consultants.

Marketing and creative writing

Clear writing is like a good cup of coffee. Not only is it a pleasure to consume, it melts away the fog and allows a little light to shine through. The edges of the moment become a little clearer.

Writing for the web is an art form unto itself. People approach a web page differently than they approach other media. Our presentation needs to reflect the unique possibilities and limitations of the medium.

People are saturated in marketing, so cleverness alone is rarely rewarded, fluff even less so. My approach is to focus clearly on customer benefits, then make a convincing case that you can deliver them. The customer needs to see a clear path to a better world.

Samples

	NPKtools I have served as ghost-writer and editor on several projects for this HR Compensation consulting and software provider, including a series of newsletters, promotional emails, website content, and sales brochures.
	Evolutionary Business Solutions, Inc I have ghost written numerous newsletter articles, testimonials, and white papers for this Microsoft Business Solutions provider.
	RPI Consultants I developed website content and have written numerous sales brochures for this Lawson consulting firm.
	Microsoft This e-commerce case study written for GMRI was picked up for distribution by Microsoft.
	Washington Post The Post ran this true-life humor piece in their Sunday Style section.
	Arlingtonians for a Clean Environment As Executive Director of this non-profit I placed a series of articles on outdoor learning in educational journals and magazines such as School Planning & Management and The Science Teacher.
	Miscellaneous web content I have played an editorial role in the development of content for many of my web design clients.