Search engine marketing
What if you built a website and nobody came? While there is an art to search engine optimization, and there are dependable techniques, there is no science. Steer clear of anyone who offers guarantees. The most important and often most difficult requirement is having a site full of valuable content that others will want to link to.
Many companies have found pay-per-click advertising an economical way to attract visitors and shoppers. These campaigns need to be carefully managed to make sure they are producing value and not wasting money.
Greco & Greco
Zetek, maker of the OvaCue Fertility Monitor